Sabine Parish Tourist Commission Welcomes New Executive Director

MANY, La – The Sabine Parish Tourist Commission is proud to announce that J. Sterling “Chip” Davis, III has been selected as the Executive Director by the Board of Directors.
After reviewing over 150 applications, Mr. Davis exceeded expectations and we were pleased when he accepted the offer and relocated to Sabine Parish. Chip’s depth of experience with convention and visitor organizations, hotel leadership, development, management, and sales were the determining factors for the Board’s selection.
He assumed his position on May 24, 2021. In addition to a rigorous orientation program, Chip has already begun developing relationships in the community, so he can fully represent the parish in the future including the Bassmaster Classic this June in Fort Worth.
Chip is excited to share his passion for hospitality, small business and community involvement. His experience includes, General Manager for Hilton Hotel Corp., Regional Vice President for Hospitality America, Inc., and Vice President of Operations & Business Development for Paragon Hotel Company. He has also served on the Executive Committee of the Greenville Convention and Visitor Bureau (Yeah that Greenville), Chairman of the Greenville County Hospitality Tax Committee, Board of Directors of the Hospitality Association of South Carolina, and as a member of the advisory committee for Greenville Technical College’s Hospitality Program. Davis said “I look forward to investing in all of the various elements that make up the region.”
Toledo Bend Reservoir is one of the four economic engines for Sabine Parish. The continued development of this 186,000-acre resource and the support for local retail business and room accommodations is vitally important. The lake area suffers a long history during its 50 years of not having sufficient lodging and tourist amenities to attract visitation on a state and national level. Chip’s success in the hotel and tourism marketing will be imperative to the area’s continued successes. The $250,000 marketing plan of the Tourist Commission helps contribute to the success of these businesses and the overall economic development of the parish. An average overnight visitor, according to the Louisiana Office of Tourism, spends $369.00 per day in the local economy in lodging, restaurants, retail sales, fuel, food, guides, etc.
Linda Curtis-Sparks, Retiring Director of the Sabine Parish Tourist Commission, said “It was important that we select an individual with strong experience and skills to continue to provide support for those businesses that have made huge investments in the area. I feel we have that in Chip.”
The Tourist Commission asks the public to show their southern hospitality in welcoming Chip to our community at a reception on June 17, 2021 at the Sabine Parish Tourist Commission building, 1601 Texas Hwy., Many, LA from 4:30 pm to 6:00 pm.
SOURCE: Sabine Parish Tourist Commission

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